press kit

 Founder & CEO, ActivSport Advisory

Former Executive Vice President, American Council on Exercise

Cross-sector strategist working at the intersection of public health policy, workforce credentialing, and fitness-to-healthcare integration. 

Direct contact: graham@activsportadvisory.com · Responds within 2 business days · Pronunciation: MEL-strand 

Short Bio:  For show notes, panel intros · 50 words 

Graham A. Melstrand is Founder and CEO of ActivSport Advisory and former Executive Vice President at the American Council on Exercise. He works at the intersection of public health policy, workforce credentialing, and healthcare integration, helping organizations operationalize the structural shifts reshaping the fitness-to-health economy. 

Standard Bio:  For show notes, conference programs · 100 words 

Graham A. Melstrand is Founder and CEO of ActivSport Advisory and the former Executive Vice President at the American Council on Exercise, where he served for nearly 24 years. A cross-sector strategist working at the intersection of public health policy, workforce credentialing, and healthcare integration, he has helped develop national frameworks including the Coalition for the Registration of Exercise Professionals and the National Exercise Referral Framework supporting the 2026 HL7 standard for physical activity in electronic medical records. He advises associations, education providers, and policy organizations navigating the structural shifts reshaping the fitness-to-health economy. 

Long Bio:  For press releases, keynote programs · 250 words 

Graham A. Melstrand is the Founder and CEO of ActivSport Advisory, a strategic consultancy that helps organizations translate public health and healthcare policy into operational reality. He works at the intersection of workforce credentialing, healthcare integration, and cross-sector partnerships, with a focus on the structural shifts reshaping the fitness-to-health economy.

Prior to founding ActivSport Advisory, Graham spent nearly 24 years at the American Council on Exercise, most recently as Executive Vice President of Community Health and Wellness. During his tenure, he led the development of the National Exercise Referral Framework supporting the 2026 HL7 standard for physical activity in electronic medical records, founded the Coalition for the Registration of Exercise Professionals, secured ISO/IEC 17024 accreditation for ACE's certification programs, and helped develop credentialing standards for collegiate strength and conditioning coaches subsequently adopted by the NCAA.

Graham has served on boards and advisory committees including the Physical Activity Alliance (Past President), the Coalition for the Registration of Exercise Professionals (Past President), Special Olympics Fitness Advisory Committee, the Commission on the Accreditation of Allied Health Education Programs, World Active's Skills and Workforce Workgroup, and the International Confederation of Registers for Exercise Professionals' Global Standards Committee.

His work has focused on building the infrastructure — credentialing standards, workforce pathways, cross-sector coalitions — required to integrate physical activity assessment and referral as a standard of care across healthcare, education, and community settings. 

High-resolution downloadable headshot suitable for show notes, press releases, and conference programs, available upon request.