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Ask most fitness operators why they don’t offer adaptive programming, and the answers cluster: not enough space, not enough demand, not enough staff expertise, not enough capital for a buildout. The assumption underneath all of it is that adaptive programming is an all-or-nothing proposition — either a facility commits to a full tenant improvement with specialized equipment and trained staff, or it does nothing at all.
Hal Hargrave Jr., founder and CEO of The Perfect Step in Southern California, has spent 18 years building adaptive fitness infrastructure and has heard every version of that objection. His response is a 10-step roadmap designed specifically to dismantle it.
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